I don’t know what I prefer. The idea. The fact someone carried out. Or the design of the packaging.
Brooklyn went and got itself a Superhero Supply Store (372 Fifth), stocking such Superhero essentials as X-Ray vision in a bottle, 1 Gallon of Gravity, Oxygen Gum, Canned Chaos (my favourite) and the Antidote. Everything the budding superhero could ask for.



The whole thing is a front orchestrated by 826NYC, a non-profit organisation that exists to encourage high school kids to write creatively and to inspire teachers to encourage this further. That just makes it even more brilliant! There’s a secret door (of course) in the store that leads to an area filled up with kids reading, learning and doing all kinds of good what-not under the supervision of the 826NYC staff and tutors.
Mindblowing. I believe (I beleive…) Sam Potts Inc. is responsible for the design. If that’s true, bloody well done Sam Potts Inc.
Tags: 826NYC, anitdote, brooklyn, brooklyn superhero supply, cape, design, graphic, Graphic Design, gravity, new york, new york city, non-profit, nyc, packaging, secret door, superhero, superhero supplies, x-ray vision
February 19 at 7:09 am
Very cool! And with writers like Dave Eggers and Sarah Vowell on their board of directors, the creativity shown here is not surprising.
February 19 at 10:18 am
Yep, there’s some great folk involved in the whole thing. All for a bloody good cause to.
February 19 at 10:28 am
Not to be a bastard or anything, but that place is oooooold. Like more than 5 years old.
Not a big deal for your post as you don’t present it as new, but places like Notcot shouldn’t link to this…
February 19 at 10:37 am
Studies show it takes an average of five years for stories of inventive New York based, Non-Profit organisations to filter across the Atlantic to seaside towns in England.
February 19 at 1:03 pm
Indeed those studies are correct, however it then takes another 5 years for the yokels around here to install decent broadband to see such wonders.
Though don’t get me started on the time I tried to explain the idea of airplanes, i was nearly burnt at the stake.
February 20 at 9:55 am
Colin – Ah, the giant metal eagles of the sky. Scaring yokels since the Wright Brothers.
February 19 at 2:30 pm
Truly inspiring. I’d have a field day in there.
February 20 at 9:54 am
Blake – I’ll call a field day for all of us. On the bus at 9. Bring some lunch.
February 19 at 2:46 pm
Just for clarification, the Boston 826 in Roxbury is the latest installment of the project. I had the opportunity to work there this summer as an intern, in fact. Great experience. The Brooklyn store is really excellent as well though and they have some great designers working with them.
-AB
February 20 at 9:54 am
Actsofsubterfuge – I’ll check out the Boston store as well – some great minds behind all this…
February 19 at 2:56 pm
[...] NOTCOT.org, theclickclickpress, [...]
February 19 at 5:30 pm
[...] Brooklyn Superhero Supply Store « theclickclickpress (tags: superhero NewYork brooklyn store) [...]
February 19 at 5:53 pm
Thanks for the nice post! Keep an eye on superhersupplies.com in the coming months — we are opening an online store very soon.
February 20 at 9:53 am
Sam Potts – No probs – great work! I’ll keep an eye out for the online store.
February 20 at 12:31 am
[...] Brooklyn Superhero Supply Store « theclickclickpress var addthis_pub = ‘dijitalfix’; var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’; This was written by antiautomation. Posted on Thursday, February 19, 2009, at 7:30 pm. Filed under Random Finds. Tagged brooklyn, non-profit, store, superhero. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback. [...]
February 20 at 6:40 pm
amazing! this just made my day. reposting at blackkettles.com – and i’ll link back to you!
-jennifer nicole
February 20 at 6:47 pm
Fantastic! Glad you liked it Jennifer-Nicole. I’ll check out your site – keep checking back ‘ere
February 20 at 9:02 pm
Liberty Street Robot Supply & Repair is a store run by 826 in Ann Arbor, Michigan. It’s equally awesome.
February 21 at 10:12 am
Cheers Lindsey, I’ll have to check it out
February 21 at 6:09 pm
I believe there is a Pirate Supply Store in the Bay Area as well created under the same guise
February 22 at 5:59 am
[...] theclickclickpress.com} This entry was written by Jennifer, posted on February 22, 2009 at 12:58 am, filed under New [...]
February 23 at 8:43 pm
[...] Brooklyn Superhero Supply Store « theclickclickpress (tags: superhero NewYork brooklyn store) [...]
March 14 at 8:08 am
[...] Via: http://www.theclickclickpress.com. [...]
April 11 at 7:45 pm
[...] via: the clickclickpress [...]
April 14 at 12:18 am
[...] any event, here’s a neat write-up on the Brooklyn Superhero Supply Store. Comments [...]
April 15 at 1:42 pm
[...] Brooklyn Superhero Supply Store « theclickclickpress Awesome find by Adam Z [...]